DECATHLON

We Play Circular service allows subscribers to freely borrow and exchange gear.

Background

Decathlon is the world’s largest sporting goods retailer, with over 1,700 stores all around the world. Decathlon’s mission is to protect our planet for future generations —they’re actively working to reduce our environmental footprint. How? By eliminating excess packaging and striving to decrease Decathlon's total CO2 emissions by at least 20% by 2026.

In this particular initiative Decathlon's We Play Circular service allows subscribers to freely borrow and exchange gear

Objectives

In order to help DECATHLON employees utilize Play Circular business model

Proposed design will:

● Assist Customers with Orders & Returns

● Facilitate Rental Process

● Analyze Sustainability Data

Challenges

  1. User Interface Complexity (Focusing on easy to follow navigation and intuitive interactions)

  2. Consistent Look and Feel for all Personas

  3. Information Overload: Balancing the amount of information displayed (Choosing the right type of charts, graphs, and tables)

  4. Personalized Customer Experience

Business Needs

  • ● Orders

    ● Returns

    ● Notifications/Messages

  • ● Dashboard Overview

    ● Inventory Management

    ● Rental Performance Metrics (Orders & Returns)

    ● Customer Feedback and Reviews

    ● Task Management & Calendar Events

    ● Notifications

    ● Reporting and Analytics (Revenue & Expenses)

    ● Quick Links and Resources

  • ● Dashboard Overview (KPIs)

    ● Branch Performance Comparison

    ● Subscriptions Performance Comparison

    ● Sustainability Metrics (reduction of CO2 emissions)

    ● Financial Reporting (ROI, revenue forecasts, cost analytics)

    ● Operation Insights (recommendations, trends, opportunities)

    ● Strategic Initiatives

Solution

Employee View

After Employee logs in, he is ready to perform his daily activities. All he has to do is to enter customer’s identification information to start. Assumption is that a customer placed the order online and came to a store for pickup.

Returning the order: customer came to a store with items to return. A clerk needs to scan items and assess items’ condition compared to the state prior to ordering (all these information is recorded in the system)

Store Manager View

Store Manager can review monthly/quarterly/yearly reports, inventory stats, notification and events.

VP of Retail View

Navigation: Dashboard, Revenue, Products, Branches, Subscriptions, Reports, Analytics

Dashboard:

  • Export, Print, and Save buttons on top

  • Profit Summary Graph comparison

  • Monthly Subscription Breakdown by Packages

  • Notification Alerts

Assessments at a Glance:

  • Average Duration of a Customer’s Subscription

  • Average Revenue per User vs Cost

  • Average number of users per subscription

  • Carbon Emission Reduction % / trend

  • Top Selling vs Worst Performing Products (Number of Sold)

  • Revenue % (select daily, weekly, monthly, yearly)

  • Revenue & Profits Stats by Branch: % / trend chart (select daily, weekly, monthly, yearly)

  • Customer Satisfaction Score

Final Thoughts

This complex system can be broken down to smaller reusable patterns, such as popup windows, notifications, and side panels. Decathlon design system is used for both internal and external users alike.

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