Furfinder
An innovative app to report lost and found pets and reunite them with their families
Background
Do you own a pet? More than half of the global population is estimated to have a pet at home.
Did you know that there are more than 10 million pets get lost each year?
Brainstorming
Pets Are Family they provide comfort and companionship
Owners Ongoing Concerns Pet owners are constantly concerned about their pets - their whereabouts, happiness, safety and well-being
Importance of Community A supportive community plays a vital role in pet care
Challenge
How Might We efficiently and quickly reunite lost pets with their families?
Competitive Analysis
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Whistle smart devices offer a complete view of
your pet's health, fitness, and location
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PawBoost alerts the community to help find lost
pets, offering a platform for reporting and tracking,
increasing reunion chances
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Missing Pets helps find lost pets by connecting
neighbors and friends. Users can post details and
photos for local help, fostering community support
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Solution
Optimism
Empathy
Reliability
Values
Fonts
Colors
Challenges Identified During Testing
Pet Profile popup in Report - not clear how to proceed
“Post” button in Report - change from disabled to enabled
“Create profile” - flow too long
Color Contrast - buttons, links, photos
Link “Add more details” - placement
Registration to use the app - for not registered users
Primary color is better integrated
Clearer distinction between areas
Overall improvement in Look & Feel
Color Contrast in buttons and photos
Less crowded, easier to follow page design
Central feature is users’ ability to Create A Report (new post)
To verify that photos are loaded, to make sure audio is working/used, all features/text fields in the report are utilized, and alerts/notifications working
Business Model: Freemium
The app will provide free access to users with additional paid features such as ad promotion and extended publication time
Additional Income
● A 2% fee applies to advertisements with cash rewards and from business partners
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Live Feed - Lost and found pets ads
Including Sort (date and location) / Filter results
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User will be able to post an ad, which should include pet details and characteristics
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User and his pet information
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Reunion Stories
Tips and other sources
Get to know other pets and owners
Pet-friendly businesses
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Reward programs
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Users will be able to send payment
Requirements
Final Thoughts
The most challenging part in this project was useability considerations, integrating users feedback, and prioritizing new features. From business model perspective, marketing and social media integration was the outmost important.